SEO Glossary

Moved Permanently. The file or webpage has been transferred to a new place.

The area of a webpage which you can see without scrolling it. It is also preferred by ad publishers beacuse an ad on a preferred above the fold area gives a higher impression rate.

Adsense is a google ad service which provides one the ads on his website according the content and the need of publisher about the size and type of an ad.

Its a programe which allows one to earn more from a compaign where you could earn by sending a potential customer to another website where he perform the needed task and you get your commision out of it.

Asynchronous JavaScript and XML - It's a way to load the data in a webpage without refreshing the page. It can be used to pass the data to a page in both GET and POST methods. Asynchronous means without effecting the other processes of the page.

An algorithm is a search engine programe which determines that how a website will indexed and shows in a search query.

Alt attribute also known as Image Tag is used to give an image a description that is used by crawlers to know the image's content.

It is a set of routines, protocols and tools used to access software functions. Many major websites uses these kind of functions.

It is a technique which is used to lure in the users by giving them an interesting but fake offer and send him to another page where there is nothing like said in the offer. This technique is mostly used to make users to click on one of the ads of your website.

Cache is like a snapshot copy of a webpage stored in the server of the seach engines.

It's a black hat process which make the content display differently to users and search engines through many techniques.

Cost Per Action.

Cost per 1000 Impressions it is the cost that an advertizer has to pay to a publisher for every 1000 user who view the ad irrespective of if they have clicked on the ad or not.

It's a categorized catalog of websites mostly manually organized. They can be of two types i) General Directory; ii) Niche Directory.

Favorites Icon is a small icon which appears next to URLs in a web browser.

Hyper Text Markup Language.

Its a scripting language that can add dynamic features into a website with the help of embeding it into HTML documents.

Link baiting is an art of misguiding users to take an action which may not serve the same as in the given information.

A niche is a category or a particular topic on which a website is structured.

Pay Per Click (PPC) is way to bring traffic on a website by placing ads on highly relevant traffic area on the as less price as one want to spend.

Real Simple Syndication is way of allowing user to read it without any unwanted data with the help of a feed reader for any feed subscription they made.

Title is one of the most important aspect for on page optimization. Crawlers stress on them as the key factor to rank the website on any relevant search query. A title must be unique, descriptive, include some keyword but should not be excessively long.

Viral Marketing is a way of self promoting marketing technique, mostly e-mail, blogging or bookmarking is been used as its modes of transaction.

Extensible Markup Language (XML) is a very flexible and simple text format used to format information using technologies like RSS feed.